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Fabric of reality

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Introduction:

This time I put my nose in something bigger than all… Fabric of reality refers to the fact that our society create reality related to objects (Coke, Apple, etc), that not necessarily are present in the object itself (AofC, p.159). Making a minimum of research; I discovered that it’s also the title of a physics book that talk about Quantum Mechanics and the understanding of reality.

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What really interested me in this chapter five of “The Art of Choosing”, is the predictions for the future and the trend-forecasting the author explained. Most of the time in our consumer world, our choices will be manipulated using the tactic called “puffery” (AofC, p.153). Because we assist in an acceleration of producers merged, the future reserve us a concentrated ownership of all product brands in few giant conglomerates companies.

Conclusion:

We are in a situation of no choice (ref. Robota). Many of us are subject to the influence and management by shameful forces of globalized industry. What is the direction to turn into? It’s time to proceed to a genuine catharsis.

November 24, 2010 Posted by Jean Cloutier | Journal | Leave a Comment